One Call, That’s All: A Billboard Journey from State to State

Traveling solo in the van, I discovered that advertising billboards provided lively companionship, keeping me engaged mile after mile. Interstate 10 through Louisiana, Mississippi, and Alabama is a good example. 

Along stretches of this highway, where tailgating appeared to part of the ingrained driving culture, I noticed billboards featuring personal injury attorney Morris Bart. Among his various slogans, one announced “One Call, That’s All.”

Five months later, as I drove south on I-15 through Salt Lake City, I encountered the same “One Call, That’s All” tagline from Craig Swapp & Associates. Back home, Las Vegas injury attorneys Lerner & Rowe also echoed the “One Call, That’s All” promise.

These repetitive taglines sparked my curiosity about whether there was a centralized source for advertising slogans.